Founded in 1972, NAD is a leader in hi-fi and home theater audiophile gear, designing and manufacturing everything from portable wireless music players to high-end listening room components. The absolute rock-bottom principle from which NAD design philosophy operates is that good design is never at the listener's expense. The company throws ingenuity rather than money at design challenges. After identifying the price levels at which NAD's designers can take significant steps in performance, they focus on supplying everything they ourselves would want in a given product.
"Everything that does not go into showroom appearance and needless bells and whistles in NAD equipment goes instead into internal component parts of extremely high quality," notes the company, which is located in Pickering, Ontario, Canada. "We put our focus on the inside where it counts, and you can hear the results."