{"product_id":"bowers-wilkins-bwccm7-3s2-3-way-in-wall-system-w-primed-white-grille","title":"Bowers \u0026 Wilkins BWCCM7.3S2 3-Way In-Wall System w\/Primed White Grille","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"max-width: 720px; margin: 0 auto; padding: 32px 24px 48px 24px; background: #ffffff;\"\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 0 0 0.35em 0; font-weight: 600;\"\u003eSound From the Screen, Not From the Ceiling\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eThe usual problem with a ceiling speaker is obvious once you hear it. The drivers point straight down, so dialogue arrives from above your head instead of from the picture. The Bowers \u0026amp; Wilkins CCM7.3 S2 angles its baffle to fix that, aiming the sound down and forward toward where you actually sit.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eThat makes it unusual: you can use it as a left, right or center channel in a system where the whole front stage lives overhead. It is a three-way design with a 1-inch Carbon Dome tweeter, a 4-inch Continuum cone FST midrange, and two 5-inch Aerofoil Profile bass drivers, all technologies Bowers \u0026amp; Wilkins developed for its floorstanding speakers.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eResponse runs from 55 Hz to 28 kHz within 3 dB, with −6 dB points at 52 Hz and 33 kHz. Sensitivity is 90 dB. The frame is 355 mm square, about 14 inches, and each speaker weighs around 9 kg. It is sold singly.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003eThree Drivers, and a Box Around Them\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eEach driver here is doing a specific job. Continuum is the woven cone material Bowers \u0026amp; Wilkins uses in place of Kevlar, paired with FST, a fixed-suspension design with no conventional rubber surround. The Aerofoil bass cones vary in thickness across their surface to stay rigid under load. The Carbon Dome tweeter pushes its first breakup mode well above the audible band.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eThe part installers care about most is the integrated back box. Most in-ceiling speakers fire into the cavity above your ceiling, so the sound depends on the size and contents of that cavity, and some of it leaks into the room upstairs. A sealed enclosure removes both problems. It also makes the CCM7.3 S2 easy to retrofit, since you are not relying on what is behind the drywall.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eThe baffle is glass-reinforced ABS, and the magnetic grille is primed white and paintable.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003eWho Is This Speaker Best For?\u003c\/h2\u003e\n\u003cul style=\"margin: 0 0 0.9em 0; padding-left: 1.4em; line-height: 1.6;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eRooms where speakers cannot be seen\u003c\/strong\u003e — A living room that doubles as a theater, with nothing on show but the ceiling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverhead front stages\u003c\/strong\u003e — The angled baffle is what makes left, center and right work from above.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAtmos and immersive layouts\u003c\/strong\u003e — A three-way height channel rather than a token one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetrofits\u003c\/strong\u003e — The back box comes with the speaker, so you are not building one into the cavity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot right if you have room for a real front stage\u003c\/strong\u003e — Speakers at ear level will always have the advantage. If the room allows it, see our \u003ca href=\"https:\/\/www.audioadvisor.com\/products\/%%GLOBAL_ShopPathSSL%%\/speakers\/floorstanding-speakers\/\" style=\"color: #8a5a2b;\"\u003efloorstanding speakers\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003eHow Does It Connect to Your System?\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eCut a 332 mm square opening, about 13-1\/4 inches, and allow roughly 195 mm of depth behind the ceiling for the back box. Check your joist spacing before you cut, because a 14-inch frame needs real clearance. Run speaker cable to the position first, terminate at the binding posts, then fit the speaker and clip on the grille.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eElectrically it is an easy load: 8 ohms nominal, with Bowers \u0026amp; Wilkins recommending 25 to 200 watts of unclipped power. Measure twice, cut once, and paint the grille before it goes up.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003ePairs Well With\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eHere is what usually goes with it.\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 0.9em 0; padding-left: 1.4em; line-height: 1.6;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAV receivers\u003c\/strong\u003e — Bass management and room correction matter when speakers are fixed in place. See our \u003ca href=\"https:\/\/www.audioadvisor.com\/products\/%%GLOBAL_ShopPathSSL%%\/receivers\/av-receivers\/\" style=\"color: #8a5a2b;\"\u003eAV receivers\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubwoofers\u003c\/strong\u003e — Response stops at 52 Hz, so a sub does the bottom. Browse our \u003ca href=\"https:\/\/www.audioadvisor.com\/products\/%%GLOBAL_ShopPathSSL%%\/subwoofers\/subwoofers\/\" style=\"color: #8a5a2b;\"\u003esubwoofers\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeaker cables\u003c\/strong\u003e — In-ceiling runs are long and permanent, so buy once. Shop \u003ca href=\"https:\/\/www.audioadvisor.com\/products\/%%GLOBAL_ShopPathSSL%%\/cables\/speaker-cables\/\" style=\"color: #8a5a2b;\"\u003espeaker cables\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBookshelf speakers\u003c\/strong\u003e — For surround duty if your walls can take them. Browse our \u003ca href=\"https:\/\/www.audioadvisor.com\/products\/%%GLOBAL_ShopPathSSL%%\/speakers\/bookshelf-speakers\/\" style=\"color: #8a5a2b;\"\u003ebookshelf speakers\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3 style=\"font-size: 1.05em; margin: 0.9em 0 0.25em 0; font-weight: 600;\"\u003eIs the CCM7.3 S2 an in-ceiling or an in-wall speaker?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eIn-ceiling. Bowers \u0026amp; Wilkins describes it as a three-way in-ceiling system, and the angled baffle is designed for overhead mounting. The in-wall model in the same family is the CWM7.3 S2, which uses 6-inch bass drivers.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 1.05em; margin: 0.9em 0 0.25em 0; font-weight: 600;\"\u003eDoes it include a back box?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eYes, integrated, so there is nothing extra to buy or build. It also reduces how much sound passes through to the space above.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 1.05em; margin: 0.9em 0 0.25em 0; font-weight: 600;\"\u003eWhat size cutout does it need?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003e332 mm square, roughly 13-1\/4 inches, with the visible frame measuring 355 mm. Allow about 195 mm of depth for the enclosure.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 1.05em; margin: 0.9em 0 0.25em 0; font-weight: 600;\"\u003eIs it sold as a pair?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eNo, each one is sold individually. A stereo zone needs two, and an overhead front stage needs three.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 1.05em; margin: 0.9em 0 0.25em 0; font-weight: 600;\"\u003eCan the grille be painted?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eYes. The magnetic grille arrives primed white and is designed to be painted to match your ceiling.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 1.05em; margin: 0.9em 0 0.25em 0; font-weight: 600;\"\u003eDo I need a subwoofer?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eFor film, plan on one. Two 5-inch drivers in a sealed box reach to 52 Hz, which covers music well but leaves the bottom octave to a sub.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003eWhy Audio Advisor?\u003c\/h2\u003e\n\u003cul style=\"margin: 0 0 0.9em 0; padding-left: 1.4em; line-height: 1.6;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e40+ Years of Expertise\u003c\/strong\u003e — Since 1981, we’ve helped over a million music lovers find the right gear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-Day Money-Back Guarantee\u003c\/strong\u003e — Take your time. Listen, enjoy, and make sure it’s right for you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal Experts, Real Help\u003c\/strong\u003e — Our team is here to answer your questions at 800-942-0220, weekdays 9am–6pm EST.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree Shipping\u003c\/strong\u003e — On orders over $49, delivered to your door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Payment Options\u003c\/strong\u003e — Financing available so you can start listening now.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 1.25em; margin: 1.4em 0 0.35em 0; font-weight: 600;\"\u003eLearn More\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 0.9em 0; line-height: 1.55;\"\u003eWant to learn more about in-ceiling speaker placement, home theater layouts, or matching a subwoofer? Visit our \u003ca href=\"https:\/\/learningcenter.audioadvisor.com\/\" style=\"color: #8a5a2b;\"\u003eLearning Center\u003c\/a\u003e for guides, tips, and expert advice.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bowers and Wilkins","offers":[{"title":"New \/ Single","offer_id":47447368073389,"sku":"NEW-BWCWM73S2-SIN","price":2800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/3708\/1773\/files\/BWCWM73S2_1.jpg?v=1790865272","url":"https:\/\/www.audioadvisor.com\/products\/bowers-wilkins-bwccm7-3s2-3-way-in-wall-system-w-primed-white-grille","provider":"Audio Advisor","version":"1.0","type":"link"}